Join the international crusade to put more smiles out there!

Jacob Key
Luminar Venture Stories
3 min readOct 26, 2018

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In the growing knowledge-based economy, competence and employees have become the most important assets and drivers of company performance. To stay competitive, it is critical to make sure employee satisfaction stays high at all times.

This has become more complex in a world where digitalization, change and speed have generated stress leading to higher rates of sick leave and less loyalty towards employers.

There are numerous alarms out there, a Gallup report estimated that a lack of engagement costs U.S. businesses between $450 and $550 billion in lost productivity each year* and we see very similar devastating signals for business around the world.

What if there was a way to detect and prevent employee dissatisfaction at an early stage?

This is a quest that @Caroline Fjellner and @Peder Nordvaller embarked on 3 years ago when they started &frankly. Today their employee pulse tool is used by more than 70 000 employees in more than 200 Nordic companies such as SAS, Schibsted Media Group, Fortum, Vattenfall, Grant Thornton, Schneider Electric, etc

We were introduced to the Caroline and Peder by our network. The effectiveness of the team hit me directly as they were executing at an incredible speed and had quickly become a leading player in Sweden. This signaled both strong growth efficiency and a large untapped demand, two parameters that impressed us a lot.

Today we are proud to present our latest investment &frankly!

First of all, &frankly is dedicated to bring more smiles to every workplace. They do so through a Saas based employment engagement pulse tool. The tool enables managers and team leaders to keep a real-time pulse on employee stress levels, work engagement and satisfaction with management and colleagues.

Historically, measuring employee satisfaction has been performed yearly through questionnaires and manager review processes. It has been almost impossible to detect early signs of dissatisfaction, stress or misalignment with strategy.

&frankly not only simplifies the process of evaluating employee satisfaction they allow companies to act proactively to prevent problems before they occur. It saves time, money and improves the daily work life for everyone. The service is completely intuitive and accessible from both desktop and mobile platforms.

The market for &frankly includes essentially all SMBs and larger corporations. Competition is out there, but most other services are full enterprise suite offerings targeted at C-level management. &frankly’s tool is accessible by the entire organization, from division heads to team managers. Similar to Slack, Trello, Dropbox, and others the &frankly solution can be adopted by employees long before their head of procurement gets involved, a model we very much look for in business-to-business solutions.

Next step for &frankly is to launch internationally and continue to grow with double digits each month. We are very excited to support Caroline, Peder and their talented team on their journey to global success.

Let’s put some more smiles out there!

With love from Stockholm as Peder and Caroline puts it.

· https://www.archerybusiness.com/understanding-high-cost-unmotivated-employees/

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Jacob Key
Luminar Venture Stories

I am Funding and General Partner at Luminar Ventures, a newly founded $60M Seed stage VC from Sweden